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Multicultural Diversity Plan,
With a clear focus on reaching out to multicultural communities, USTA Colorado is moving
forward with our efforts to make tennis visible and accessible to all and
representative of the diverse areas in which we live.
The USTA definition for diversity, adopted by USTA Colorado, refers to differences of
culture, ethnicity, race, gender, beliefs, social economic status, sexual
orientation, family status, physical ability, appearance and ideas. We
acknowledge our goal is ambitious and challenging, but an opportunity we should
clearly pursue. We are committed to achieving greater diversity throughout the
sport and fostering a tennis environment that is more inclusive.
The USTA Colorado Board of Directors and Multicultural Participation (MP) Committee agree
with the focus stated by USTA President and Chairman of the Board, Alan G.
Schwartz: “We are beginning this journey by directing our efforts first on
issues of multiculturalism, which for us translates into race and ethnicity…” As
defined within the Colorado Multicultural Diversity Plan, “multicultural” refers
to the four traditionally underrepresented ethnic groups that are recognized:
Black/African American, Hispanic/Latino, Asian American, and Native American.
In June 2004, the USTA Colorado Board of Directors showed their strong support of
multiculturalism as a high priority for the organization by unanimously adopting
a five-year Multicultural Diversity Plan proposed by the Multicultural
Participation (MP) Committee. Click here to view the
summary of the five-year
Colorado Multicultural Diversity Plan.
Efforts are continually being made to increase tennis and introduce more
to the incredible physical, mental and social benefits of the sport. With a
formal commitment and focused effort to reach out to “non-traditional”
audiences, we are poised to make quite an impact in our state and, over time,
see the color of tennis change to reflect the beautiful colors of our
communities.
We welcome comments and feedback on the plan.
Partnering with the USTA to help new players
An estimated 71 million Americans have tried tennis but
left due to a poor introductory experience. They simply picked up a racquet and
tried to play without the benefit of instruction or coaching. Research shows
that when people are introduced to tennis through fun and organized
instructional programs they keep playing. The USTA needs your help to attract
and retain more tennis players. Register to become a Tennis Welcome Center!
As a Tennis Welcome Center, your tennis facility will
benefit from the largest marketing campaign EVER to introduce new players to
tennis “the right way” so they keep playing!
What is a Tennis Welcome Center?
Tennis facilities meeting certain basic requirements may become a Tennis Welcome
Center and benefit from the largest national marketing campaign EVER to attract
new players to tennis. Through the web site
TennisWelcomeCenter.com, potential players can enter their zip code
and find out about introductory instructional programs offered near them.
Your facility or program name doesn’t change, you simply become part of a
network of Tennis Welcome Centers welcoming new players to the game. Our goal is
to have Tennis Welcome Centers in very community throughout the U.S.
Register now!
